Creating the ‘Beauty of Drama’.

We are very happy to once again have worked with Shiseido on the launch of a new product line; this time, the Inkstroke eyeliner and brush. While the initial approach was to create a series of howto videos, we nudged away from the traditional tutorial format and, instead, highlighted the fun and easiness of the application. The videos are being published across Shiseido’s global social media channels and corporate websites.



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