Exploring Tokyo with Instagram influencers

We’re thrilled that Shiseido has selected us to create a series of influencer videos for the launch of its new skincare line, WASO. In close collaboration with No. 82, we partnered with 3 influencers, Jenn ImSusie Bubble and Natacha Birds, and accompanied them along their Tokyo journey to discover Japanese culture, design and food. Although the launch campaign is only just starting to kick in globally, the initial results are encouraging: Jenn’s video generated over 100,000 views in less than 10 days – and that was in one market only.

Share your thoughts